Hello, I'm
Chad & I do Design
SERVICES
I’m a one-man design studio, which gives me the flexibility to jump in and out of all kinds of projects.
With over 20 years of experience, I bring a balance of creativity, strategy, and user-centered thinking to every project. I’ve partnered with startups, global brands, and everything in between—helping them craft intuitive digital products, engaging user experiences, and visual identities that truly resonate. Whether it’s building a design system, creating seamless interfaces, or shaping a brand’s voice through design, I approach each challenge with curiosity and precision.
My goal is always to design work that solves real problems while feeling effortless and human. I believe the best results come from collaboration—where ideas evolve into something meaningful and impactful. Let’s make something unforgettable together.
UX DESIGN
Improving how users interact with products through thoughtful design solutions.
LOGOS & BRAND
Crafting consistent visual stories that define and elevate a brand’s presence and recognition.
GRAPHIC DESIGN
Creating visual content that communicates ideas and captures attention.
DESIGN RESEARCH
Exploring behaviors and needs to shape user-centered design strategies and actions.
ABOUT
Thoughtful design solutions, blending creativity, strategy, and leadership.
I’m a multitalented UX Design Leader whose career has taken me around the globe. With more than two decades in design, I’ve developed deep expertise in exploration, research, and leadership through innovative work in the digital experience space.
CAREER
Digital Design Pioneer & Perpetual Learner
PHONE
Some of my career highlights include pioneering digital experiences with a global independent record label, where I contributed to several Grammy Award-winning and nominated endeavors. Additionally, at USAA I led design strategy for their mobile telematics and behavior-based insurance programs. I also advanced design operations, driving initiatives to support the growth of 250+ designers within the Chief Design Office and launching a mentorship program that continued beyond my tenure.
Currently, I’m part of the Design Leadership Team at Blue Cross and Blue Shield of North Carolina, where I lead a team focused on design governance (including the design language system), accessibility, design innovation, and operations strategies.
I completed my Master’s Degree in User Experience Design four years ago, and since then, I’ve remained committed to continuous learning and growth. I also enjoy mentoring junior designers, sharing knowledge, and helping inspire the next generation of design thinkers.
CASE STUDIES
Each project reveals the challenges, solutions, and impact of my work.
MUSINGS
This is a place where I explore ideas, trends, and insights from my design journey.
Amplified by AI
August 12, 2025Unintended Creative Leadership
November 28, 2019Doers Lead Best
November 27, 2019
SKILLS
A snapshot of my design journey paired with a small sampling of my core strengths.
Here’s a quick look at the key milestones that have challenged, inspired, and shaped my approach to design, paired with the tricks I’ve picked up along the way. This summary highlights the experiences and skills that continue to fuel the thoughtful work I do today.
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2025
2022 - Present Design Manager over governance and special ops at Blue Cross NC, elevating design systems, accessibility, and innovation programs.
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2022
2016 - 2022 Led UX strategy for USAA SafePilot, later advancing to Growth & Development Lead within Design Ops at the Chief Design Office.
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2021
2019 - 2021 Achieved Master of Science in User Experience Design from Kent State University, strengthening design research and leadership skills.
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2016
2015 - 2016 Art Director at Fidolab, developing projects from interactive kids books to enterprise-level emergency communication apps.
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2015
2008 - 2015 Drove digital design and UX at Integrity Music, shaping global experiences for a leading independent record label brand.
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2009
2004- 2009 Earned dual bachelor’s degrees in Graphic Design and Photography from the University of South Alabama with honors.
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2008
2004 - 2008 Graphic Designer and Print Specialist at Xanté Corporation, leading brand visuals and print-to-digital product design.
CONTACT
Get in touch—whether you have questions, want to collaborate, or just want to say hi—I’d love to hear from you!
NAME: Chad Andrew Powell
LOCATION: Atlanta, GA
PHONE: 251.269.2775
EMAIL: hello@chadandrewpowell.com
